A History of Royal Coven
Royal Coven
A History
From a dream in IT to a world of magic
While working full time in IT, Anne had a bigger dream of creating something magical. After months of drawing logos and designs & hours researching, Royal Coven was born
Anne gets an embroidery machine for Christmas and everything is about to change (hello 2020)
New ideas come to life in the form of embroidered patches and accessories
While locked down in our very own equivalent of Rapunzel's Tower, The Cozy Coven Embroidered Cuff Jumpers are born
One of our videos goes viral on TikTok & our site completely sells out overnight!
Anne takes a leap of faith and buys a 300lb, 15 needle industrial embroidery machine
ROCO's first Wizarding World pieces hit the shop with our iconic Happee Birthdae Crewneck design
Anne leaves her corporate job and jumps into Royal Coven FULL TIME! With her free time, she takes a deep dive back into the magic of reading
ROCO's first ACOTAR pieces launch and inspire even more bookish designs
Our Trademark was finally approved. Royal Coven ® enters the chat
ROCO becomes officially licensed with Sarah J. Maas and Jennifer L. Armentrout, a dream come true milestone for the brand ✨The SJM license remains active and thriving to this day!
Two amazing artists join the team: Katie in February and Natalie in March
ROCO launches its first Twisted Sisters collection, officially licensed with Susanne Valenti & Caroline Peckham. Zodiac Academy enters the coven!
Our first officially licensed Fourth Wing collection by Rebecca Yarros takes flight. Dragon Riders welcome!
ROCO steps out from behind the screen and into the real world! We attend our first in-person bookish convention and completely fall in love with meeting Coven members face to face. And trust us, we're just getting started 🖤
ROCO becomes officially licensed with Sable Sorensen and we couldn't be more excited to bring the world of Dire Bound to life!
