Who We Are
Royal Coven is a bookish merchandise brand born in 2018 from one reader's love of stories and a dream of building something unique & magical. Founded by Anne Black in Santa Monica, California, we create top tier officially licensed apparel and accessories for the readers who live inside their favorite fantasy worlds.
We're proudly home to officially licensed collections for Rebecca Yarros, the Twisted Sisters (Zodiac Academy), and Sable Sorensen in addition to our general bookish goods.
Ways We Can Work Together
We offer several types of partnerships depending on your platform, audience size, and creative style. Every collaboration is tailored; we don't do one-size-fits-all.
We send you pieces from our current collections to style, wear, and share with your audience. Perfect for haul-style content, unboxings, outfit posts, and reviews.
Earn a commission on sales driven by your unique link or discount code. Share with your followers and get rewarded every time someone shops through you.
Have a creative vision: a dreamy flat lay, a character cosplay shoot, or a bookish aesthetic moment? We love supporting creators who bring gorgeous visual content to life.
Partner with us on community giveaways, book convention coverage, or new collection launches. We love collaborating on moments that get the whole fandom excited.
For creators who are a truly great fit, we offer ongoing ambassador relationships with priority access to new launches, early product previews, and a deeper partnership over time.
Have a wild creative idea for a collection or piece? We're always open to hearing bold pitches from creators whose aesthetic and audience align with ours.
What You Get
We believe partnerships should genuinely benefit both sides. Here's what ROCO brings to the table:
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Complimentary Products
Receive handcrafted ROCO pieces to keep, style, and share: items your audience will genuinely covet.
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Commission & Discount Codes
Earn a percentage of sales generated through your unique code or affiliate link. The more your community shops, the more you earn.
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Early Access to New Launches
Be among the first to see and share new collections before they go public, giving your audience an exclusive first look.
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Features & Reposts
We actively share creator content on our own social channels. We'd love to have you known to the Coven as one of our creators.
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Worldwide Shipping
We ship globally, so wherever you and your audience are located, we can make the partnership work. International creators are very welcome.
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A Genuine Community to Belong To
Beyond the perks, you become part of the ROCO family.
Who We're Looking For
We care about the quality of your content far more than follower count!
Bookish content: BookTok, Bookstagram, book YouTube, reading vlogs, fantasy aesthetic, or anything in the reading/fandom space. We want creators whose audience already loves books.
We'd rather partner with a 2,000-follower creator who genuinely loves our products than a 200k account who doesn't read. Authenticity always wins.
Active, responsive communities matter more than raw numbers. Do your followers comment, share, and discuss? That's the type of partnership we want!
Our brand lives in the space between cozy and magical: romantasy, dark fantasy, fandom culture. If that resonates with your visual world, we're probably a great match.
TikTok, Instagram, YouTube, Pinterest, Tumblr, Substack, we work with creators across all major platforms. Tell us where you love to create.
It's easiest for us to collaborate with creators in the United States but are open to international collaborations. At this time, we are unable to ship to the EU.
How It Works
Start by completing our Influencer Interest Form. Tell us about yourself, your platform(s), your audience, and what kind of collaboration you have in mind. No follower minimum required. Please no AI generated responses.
We review every application personally. If we think there's a good fit, someone from the ROCO team will reach out directly to discuss next steps.
We'll work out the details together: what products you'll receive, what content you'll create, any posting timelines, and whether a commission code or affiliate link makes sense for your partnership.
Your product arrives, you create your content your way. We trust our partners to represent the brand authentically.
We'll reshare your content and cheer you on in the comments and reposts!
A Note on Disclosure
We take FTC guidelines seriously and expect all of our creator partners to do the same. Any content created as part of a paid or gifted partnership with Royal Coven must be clearly disclosed to your audience.
Ready to Apply?
We can't wait to hear from you! The easiest way to get started is through our interest form. If you have a specific idea or question before applying, feel free to email us directly at hello@royalcoven.com
