Who We Are
Royal Coven is a bookish merchandise brand born in 2018 from one reader's love of stories and a dream of building something magical. Founded by Anne in Los Angeles, we create handcrafted, officially licensed apparel and accessories for the readers who live inside their favorite fantasy worlds.
We're proudly home to officially licensed collections for Sarah J. Maas, Rebecca Yarros, the Twisted Sisters (Zodiac Academy), and Sable Sorensen, and we're always growing. Our community is made up of deeply passionate readers who don't just buy merch; they celebrate it, style it, and share it.
Ways We Can Work Together
We offer several types of partnerships depending on your platform, audience size, and creative style. Every collaboration is tailored; we don't do one-size-fits-all.
We send you pieces from our current collections to style, wear, and share with your audience. Perfect for haul-style content, unboxings, outfit posts, and honest reviews.
Earn a commission on sales driven by your unique link or discount code. Share with your followers and get rewarded every time someone shops through you.
Have a creative vision: a dreamy flat lay, a character cosplay shoot, or a bookish aesthetic moment? We love supporting creators who bring gorgeous visual content to life.
Partner with us on community giveaways, book convention coverage, or new collection launches. We love collaborating on moments that get the whole fandom excited.
For creators who are a truly great fit, we offer ongoing ambassador relationships with priority access to new launches, early product previews, and a deeper partnership over time.
Have a wild creative idea for a collection or piece? We're always open to hearing bold pitches from creators whose aesthetic and audience align beautifully with ours.
What You Get
We believe partnerships should genuinely benefit both sides. Here's what ROCO brings to the table:
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Complimentary Products
Receive handcrafted ROCO pieces to keep, style, and share: items your audience will genuinely covet, from embroidered sweatshirts to enamel jewelry.
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Commission & Discount Codes
Earn a percentage of sales generated through your unique code or affiliate link. The more your community shops, the more you earn.
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Early Access to New Launches
Be among the first to see and share new collections before they go public, giving your audience an exclusive first look and giving you a content edge.
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Features & Reposts
We actively share creator content on our own social channels. Getting featured to the ROCO community means real exposure to a highly engaged, bookish audience.
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Worldwide Shipping
We ship globally, so wherever you and your audience are located, we can make the partnership work. International creators are very welcome.
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A Genuine Community to Belong To
Beyond the perks, you become part of the ROCO family: a tight-knit group of readers and creators who genuinely love books and the magic they hold.
Who We're Looking For
We're not chasing follower counts. We care far more about who your audience is and how you connect with them. Here's what matters to us:
Bookish content: BookTok, Bookstagram, book YouTube, reading vlogs, fantasy aesthetic, or anything in the reading/fandom space. We want creators whose audience already loves books.
We'd rather partner with a 2,000-follower creator who genuinely loves our products than a 200k account who doesn't read. Authenticity always wins with a bookish audience.
Active, responsive communities matter more than raw numbers. Do your followers comment, share, and discuss? That's the energy we want to connect with.
Our brand lives in the space between cozy and magical: romantasy, dark fantasy, fandom culture. If that resonates with your visual world, we're probably a great match.
TikTok, Instagram, YouTube, Pinterest, Tumblr, Substack: we work with creators across all major platforms. Tell us where you shine.
We welcome creators from anywhere in the world. We ship internationally and love building a global community around the same stories.
How It Works
Start by completing our Influencer Interest Form. Tell us about yourself, your platform(s), your audience, and what kind of collaboration you have in mind. No follower minimum required.
We review every application personally. If we think there's a good fit, someone from the ROCO team will reach out directly to discuss next steps. We try to respond to all applications within 1–2 weeks.
We'll work out the details together: what products you'll receive, what content you'll create, any posting timelines, and whether a commission code or affiliate link makes sense for your partnership.
Your product arrives, you create your content your way. We trust our partners to represent the brand authentically. We don't hand you a script. Just share what you love, honestly.
We reshare your content, cheer on your community's response, and look for ways to continue and deepen the partnership over time. Great collabs don't end at one post.
A Note on Disclosure
We take FTC guidelines seriously and expect all of our creator partners to do the same. Any content created as part of a paid or gifted partnership with Royal Coven must be clearly disclosed to your audience.
Ready to Apply?
The best way to get started is through our interest form; it only takes a few minutes and helps us understand who you are and what you're looking for. If you have a specific idea or question before applying, feel free to email us directly.
